Our story
Our story came about a long time ago in 2010, in a cramped office above a pirate radio station on Balham Station Road SW12, Socially Bright began.
To start with we created Facebook content for brands that wanted to enter the brave new world of social – we helped them adapt to new ways of reaching their audiences; building games, inviting friends, sharing experiences and incentivising behaviour with personalisation.
We were invited into the first wave of Facebook’s Preferred Marketing Partners program which exposed us to new clients, best practice guidelines, collaboration with other dev teams and loads of lovely Facebook swag.
The buzzword on social platforms back then was ‘viral’, soon replaced by ‘organic’ as the marketing euphemism for ‘unpaid-for advertising’. So we built tools to facilitate the sharing of good content, but the fundamentals hadn’t shifted: word of mouth is as old as the hills and users will always want to tell others about anything entertaining or useful. Brands came to us with an overarching creative idea which we’d adapt and enhance for digital and then we’d help amplify it with (‘non-organic’) paid ads.
As other platforms like Google, Twitter, LinkedIn, Instagram and Snapchat increasingly allowed for more user authentication and various degrees of platform integration (such as Snapchat’s location filters) we started to build standalone content that required less customisation and specialist knowledge to develop (by then we had enough swag) but could still thrive in social channels.
By 2015 we had also started building native apps for, amongst others, Toyota and The Woodland Trust. These projects have allowed us to gain experience of the full life cycle of product development from early concepts, through MVPs to mature applications. We have discovered the joys of UX research, delivered penetration testing and implemented responsive designs to fit thousands of screen sizes.
More recently, through working with SOVA Assessment and building up their suite of recruitment tools, we have focussed on Progressive Web Apps (PWAs), which are cheaper, faster and more flexible than native app builds… and may yet come to completely eclipse them. Find out about why this is starting to happen in our White Paper: The End of Native Apps – download it here.
People
Tom Gueterbock
Managing Director
Adrian Stanca
Senior Developer
Sam Ha
Developer
Marta Mendonca
Developer
Christine Roberts
Financial Controller
Stu McAlpine
Technical Lead
https://mrspeate.dunked.com
Ali Peate
UX/UI Designer
Rachel Ellis
Marketing Manager
Tom Gueterbock
Managing Director
Adrian Stanca
Senior Developer
Sam Ha
Developer
Marta Mendonca
Developer
Christine Roberts
Financial Controller
Stu McAlpine
Contractor
https://mrspeate.dunked.com