What’s in the White Paper?

Are we witnessing the beginning of the end for apps?  Or are they just evolving into different forms of utility and distraction?

In this White Paper we explore the current market for native apps as well as the new technologies that are starting to replace them.

We take a look at the app stores and how user behaviours are changing.  Native app technologies are evidently becoming problematic for many reasons. How are tech firms like Socially Bright and their clients adapting?

Many companies are discovering that Progressive Web Apps (PWAs) are a big leap forwards but how can these new tools be exploited to the benefit of publishers and end users?

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