Socially Bright | Weetabix 5 Day Challenge
As part of a pan-European drive to raise awareness of Weetabix and to prompt trial, this app challenges users to come back and discover 5 secrets about the cereal on 5 different days. It was localised into dozens of languages (including Arabic) and targets 35+ women on Facebook. It ran across 19 different markets and featured an animated hand which revealed the content each day. It ran as desktop only with a microsite for mobile to re-direct traffic.
digital,development,apps,app,responsive,websites,applications,iOS,Android,mobile,cross-platform
15005
single,single-portfolio_page,postid-15005,ajax_fade,page_not_loaded,,,qode-theme-ver-6.5,wpb-js-composer js-comp-ver-4.4.3,vc_responsive

Weetabix 5 Day Challenge

Client

Geronimo

Platforms

Desktop

Technology

Bandstand CMS Python, Django Facebook jQuery HTML5 CSS3

About This Project

As part of a pan-European drive to raise awareness of Weetabix and to prompt trial, this app challenges users to come back and discover 5 secrets about the cereal on 5 different days. It was localised into dozens of languages (including Arabic) and targets 35+ women on Facebook.

It ran across 19 different markets and featured an animated hand which revealed the content each day. It ran as desktop only with a microsite for mobile to re-direct traffic.